Privacy Policy

This Privacy Policy describes how SmartUI Toolkit ("we," "us," or "our") collects, uses, and shares your personal information when you visit our website, use our services, or otherwise interact with us. Please read this Privacy Policy carefully to understand our practices regarding your personal data.

1. Information We Collect

We collect several types of information from and about users of our website and services, including:

1.1 Personal Information

• Contact Information: When you contact us, sign up for our newsletter, or create an account, we may collect your name, email address, phone number, and postal address.
• Payment Information: When you purchase our services, we collect payment information, such as credit card details or other financial information (though we use secure third-party payment processors who maintain this information).
• Account Information: Information you provide when creating an account, such as username and password.
• Communications: If you contact us directly, we may receive additional information about you, such as your name, email address, phone number, the contents of a message or attachments you may send us, and any other information you choose to provide.

1.2 Automatically Collected Information

• Usage Data: We automatically collect information about your interactions with our website and services, including the pages or content you view, your browser type, IP address, device information, operating system, and timestamps.
• Cookies and Similar Technologies: We use cookies, web beacons, and similar tracking technologies to collect information about you when you interact with our website or emails. See our Cookie Section below for more information.
• Analytics Data: We collect analytics data, or use third-party analytics tools, to help us measure traffic and usage trends for the service and to understand more about the demographics of our users.

2. How We Use Your Information

We use the information we collect for various purposes, including to:

• Provide, operate, and maintain our website and services
• Process and complete transactions, and send related information, including purchase confirmations and invoices
• Improve, personalize, and expand our website and services
• Understand and analyze how you use our website and services
• Develop new products, services, features, and functionality
• Communicate with you, including for customer service, updates, and marketing purposes
• Send you emails and other communications about our services, offers, promotions, rewards, and events
• Find and prevent fraud, and respond to trust and safety issues
• Comply with our legal obligations

3. Cookies and Similar Technologies

Our website uses cookies and similar technologies to collect and store information when you visit our website. These technologies may include:

• Cookies: Small data files stored on your device that help us improve our website and your experience, see which areas and features of our website are popular, and count visits.
• Web Beacons: Electronic images that may be used in our website or emails to help deliver cookies, count visits, understand usage and campaign effectiveness, and determine whether an email has been opened and acted upon.
• Local Storage: Browser web storage that allows us to store data locally on your device.

We use both session cookies (which expire once you close your web browser) and persistent cookies (which stay on your device until you delete them).

3.1 Types of Cookies We Use

Type	Purpose
Essential/Necessary	These cookies are required for the basic functionality of our website and cannot be disabled. They typically include cookies that enable core features like page navigation, security, and access to secure areas.
Functional	These cookies allow us to remember choices you have made and provide enhanced, personalized features. They may be set by us or by third-party providers whose services we have added to our pages.
Analytics/Performance	These cookies collect information about how visitors use our website, including which pages visitors go to most often and if they receive error messages. This data helps us improve our website and your experience.
Marketing/Advertising	These cookies track your online activity to help advertisers deliver more relevant advertising or limit how many times you see an ad. They can share that information with other organizations, such as advertisers.

3.2 Your Cookie Choices

Most web browsers allow you to control cookies through their settings. You can typically find these settings in the "options" or "preferences" menu of your browser. You can also set your browser to alert you when cookies are being placed on your device.

Please note that if you choose to disable cookies, some parts of our website may not function properly.

4. How We Share Your Information

We may share your personal information in the following situations:

• Service Providers: We may share your data with third-party vendors, service providers, contractors, or agents who perform services for us or on our behalf and require access to such information to do that work.
• Business Transfers: If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets, or transition of service to another provider, your information may be sold or transferred as part of such a transaction.
• Legal Obligations: We may disclose your information where we are legally required to do so to comply with applicable law, governmental requests, a judicial proceeding, court order, or legal process.
• Vital Interests and Legal Rights: We may disclose information where we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation.
• With Your Consent: We may share your personal information for any other purpose disclosed to you with your consent.

5. Data Security

We have implemented appropriate technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards, no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that information you supply will not be intercepted while being transmitted to us over the Internet.

6. Data Retention

We will retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting requirements. To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data, and the applicable legal requirements.

7. Your Data Protection Rights

Depending on your location, you may have the following data protection rights:

• Access: You have the right to request copies of your personal data from us.
• Rectification: You have the right to request that we correct any information you believe is inaccurate or complete any information you believe is incomplete.
• Erasure: You have the right to request that we erase your personal data, under certain conditions.
• Restrict processing: You have the right to request that we restrict the processing of your personal data, under certain conditions.
• Object to processing: You have the right to object to our processing of your personal data, under certain conditions.
• Data portability: You have the right to request that we transfer the data we have collected to another organization, or directly to you, under certain conditions.
• Withdraw consent: If we are relying on your consent to process your personal data, you have the right to withdraw your consent at any time.

To exercise these rights, please contact us using the contact details provided below.

8. Children's Privacy

Our website and services are not intended for children under the age of 16. We do not knowingly collect or solicit personal information from children under 16. If we learn that we have collected personal information from a child under 16, we will promptly delete that information. If you believe we might have any information from or about a child under 16, please contact us using the contact details provided below.

9. International Data Transfers

Your information may be transferred to, and maintained on, computers located outside of your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in your jurisdiction. If you are located outside the United Kingdom and choose to provide information to us, please note that we transfer the data to the United Kingdom and process it there.

10. Third-Party Links

Our website may contain links to other websites that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

11. Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

12. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

235 Roman Bank, Skegness PE25 1SQ, UK

Email: privacy@smartuitoolkit.com
Phone: +44 175 476 7377